7th international Meeting

In the past days 18,19 and 20 of April 2007, it had place in Madrid another international meeting of Markdata. It was already the 7th International Meeting that Markdata organized and once more with the presence of all of our international partners, namely Brazil, Mexico, United States, France, Belgium, Spain, Ukraine, and many others. A total of about 60 representatives of different countries were present. The meeting had as one of the main goal’s to present to the market the most recent developments of the company, as well as to analyze and discuss the needs of each client, share experiences and decide on the strategy to follow in the future. Check HERE for the details of the whole event Get the Press Release HERE

MARKDATA became the major shareholder in MEDIALOG – EUROPA

MARKDATA, a Marktest Group company, as reach an agreement with IBOPE in order to acquire a stake of 26% in the share capital of the Portuguese company designated by MEDIALOG – EUROPA. With this acquisition MARKDATA will become the major shareholder in MEDIALOG – EUROPA. By this agreement, MARKTEST INVESTIMENTOS (holding company of Marktest Group) will also allow IBOPE to raise the minority stake that the Brazilian company already detains in MARKDATA. The present transaction will permit the development of synergies between MARKDATA and MEDIALOG – EUROPA software tools, namely, in the improvement of technological systems for Media and Advertising companies.

6th International Meeting

6th Markdata International Meeting in Madrid It will take place in Madrid, during the following 24th-26th of March, the 6th Markdata International Meeting. The meeting has as main objectives: Discuss and analyze clients’ expectations Present the latest developments of the new generation of products based on MMF technology Exchange information and experiences among countries/users who already use the new Markdata tools, such as e-telereport.com, MMW, and other products developed with the Markdata Media Framework The meeting will take place during the course of three days, in a hotel in the center of Madrid, and we expect participants from over a dozen countries, from Mexico to the Ukraine and from Brazil to the UK, whom we expect to actively contribute to the meeting’s outcome. We have scheduled, among others, interventions from Belgian, Mexican, English and American representatives. Also scheduled is a social program that includes a visit to the historic city of Toledo. Markdata is one of the world leaders in software solutions for media and advertising, with its products present in 25 countries and numbering thousands of users. MMW is the new global and integrated station that will replace the previous applications developed in a parceled fashion. This new station uses a technology property of Markdata, the MMF, which allows for greater speed and flexibility in development and, in some cases, allows the client himself to integrate the information of his own applications. You can check the schedule here

The New Markdata Media Workstation - MMW

November 18th, in Lisbon, Markdata officially presented MARKDATA GLOBAL SYSTEM (MGS) which is the new integrated information system for audience and advertising analysis. Markdata had an innovative role in first developing the concept of TV audience workstation back in 1992. Telereport, the first product developed by the company, is still being used by thousands of clients in more than 20 countries including Belgium, Holland, Poland, Spain, France, Mexico, Brazil and USA. Markdata has developed this new system during the last 4 years by a team of 15 engineers and preliminary releases are already being successfully used in Belgium, Ukraine, Spain and Check Republic. The next countries are Portugal and The United Kingdom, following all the other countries where Telereport is present. The result is a powerful system that can be configured in different modules to respond to the different needs of the users in any environment. Reports generated by the system can be accessed via desktop (the Markdata Media Workstation – MMW) or via web (the e-MMW workstation). Markdata has a unique experience in processing TV audience data because for several years Markdata staff has worked with different databases in different environments (Ibope, Arbitron, Mediametrie, GFK, AGB, JIC own data) using different production rules and definitions. At the opening of the presentation, Luís Queirós who is the president of Markdata declared: “Markdata has invested lots of time and money in the development of the Global System. More than an application, this precious new tool is a complete information system that is able to convert information into knowledge. We have become the Leaders, and we strongly believe that, at this moment, we are much more advanced than our direct competitors, who have unsuccessfully tried to follow our steps. “

WPP acquires a minority stake in MARKTEST

Marktest, the leading Portuguese company on the field of market research, founded and led by Luís Queirós since 1980, has agreed on a partnership with the WPP Group, one of the largest world groups in the market research and communication services area (Kantar, Millward Brown and Research International). With this partnership, WPP acquires a 40% stake of the issued shared capital of Marktest Investimentos SGPS , the holding company of the Marktest group, which concentrates the stakes on the market research, audience studies, analysis, planning and control of advertising investment businesses and development of the respective software.The remaining 60% of the capital of Marktest SGPS will remain held by the current shareholders, which will remain responsible for the Group’s management, guaranteeing the national decision center. The partnership was mediated by the corporate finance team from the Banco de Investimento Global, which accessorized Marktest Investimentos and respective shareholders in the analysis, structuring and negotiating the terms of the partnership. Luís Queirós, President of the Administration Board of Marktest Investimentos SGPS, stated: “Following with the dynamics of globalization of the market research activity, Marktest opted for the alliance that will allow a broader consolidation of its businesses, mainly on the international scene. Through Markdata, we already have long date relations with Kantar Media Research (KMR), in Latin America as also in the United Kingdom and we hope through this agreement to broaden that cooperation to other markets. In the national scene we will continue committed to following the strategy of rigor and independence as it was defined long ago.” Andy Brown, the CEO of Kantar Media Research, regarding the operation stated that: “Marktest is a company that we have admired for several years. We hope to be able to maximize the opportunities resulting from the numerous media assets owned by Marktest, as well as from its business of consumer studies currently expanding in Portugal. We are excited to be able to offer our clients the products and services of an highly regarded and successful organization” Lisbon, 24 April, 2003

	Markdata News Archive HERE !