Historical Timeline

You can see all this events in a pleasant and interactive graphic timeline here. Enjoy !

1982

Markdata has been Developing PC Based Software for Media Analysis.

1994

Telereport DOS was related to be used in Portugal and AGB Italy markets (Hungary, Poland Turkey).

Médiamétrie challenged Markdata to develop Telereport v3 (Windows) for the french market.

1995

The first final Telereport v3 (Windows) was installed at TF1, the first french client.

1996

Markdata established a new company in Madrid - Markdata Spain.

1997

Markdata products were introduced in Belgium and Poland.

Markdata celebrated an agreement with Intomart, Markdata products were introduced in Netherlands.

Markdata and Eurodata TV celebrate an agreement to use aggregated databases from several countries in a single Platform – Eurotvreport.

1999

Markdata started developing a new software generation to handle production, validation, analysis and automated reporting over the media business data. IBOPE and Markdata allied to be present in the South American market.

Markdata introduced their softwares in Czech Republic celebrating a partnership with Prime Time (ARBO Media Group).

2001

Markdata along with KMR-Software entered the UK market.

Markdata celebrated a partnership with Aspemar/Adware to distribute Markdata products in Belgium.

Markdata founded a Markdata Poland Office.

2002

Markdata celebrated an agreement with Arbitron to create customized software solutions for the demanding North American market.

2003

WPP acquire 40% of Marktest Group and gave new perspectives for the company.

2005

Markdata celebrated a partnership with SIAR Media to distribute Markdata products in Azerbaijan. SIAR acquire people meter technology to produce the devices in Azerbaijan.

2007

Markdata reach an agreement with Metric Line, Médiamétrie Group, to introduce the software in the old French colonies. Morocco is the first country.

2008

SIAR Media expands their business to Uzbekistan, providing people meters devices and Markdata Software Solutions.