Experience

The know-how acquired these last 10 years by having worked with all kind of complex data (multi-weighting platforms, guest factoring, fusion data, consumption panels, TV panels, among others) and very specific algorithms from many countries, such as Mexico, Brazil, France, United Kingdom, Spain and many others, has given Markdata a consolidated experience which allows us to respond quickly and effectively to all kind of future database structures and algorithms.

Innovation

The Company has always had a proactive attitude, maintaining their softwares in continuing evolvement. It's technology is always one step ahead. Markdata Media Framework is the most recent living proof of that philosophy.

Integrated Solutions

Our technology allows developments to be done in a modular way, integrating all analysis modules in a single platform, improving communication capacity between them and the scalability of new components. A single source code is the basis for all kind of applications.

Readiness and Efficiency

Using data format compression proprietary, speed becomes one of the most impressive features of audience engines provided through Markdata Media Framework. As an example to process one month's information for a panel of 5000 HH, Markdata Media Workstation takes less than 15 seconds. But Markdata Media Framework also provides a friendly and amazingly flexible interface to get the most accurate reports so that in the end, the analysis become an efficient and intelligent process.

Continuous Investment in Research and Development

The main goal of Markdata is innovation because our challenge is to produce the best and the most powerful software in the area of Global Media Information System. Media Experts today operate in the most demanding and challenging fields; we combine our know-how and motivation in developing new strategies and new possibilities for them.

Provide accurate information helping the Decision Process

The modularity of Markdata softwares enables generating custom-tailor made solutions according to the specific needs of national and international customers. Using Markdata Media Framework, customers can build their own modules interfaced with the powerful and tested "audience engine" from Markdata.

International Recognition

With a full range of integrated applications, run everyday by thousands of users in countries such as Mexico, Belgium, The Netherlands, Brazil and many more, Markdata Software world-widely recognized as the golden standard to process Television audience data and other medias.