Markdata SA from Marktest Group, agreed with IBOPE (Brazilian Institute of Public Opinion and Statistics) a contract renewal for service, licensing and delivery of programs and software regarding analysis of audience, advertising and planning, developed by the Portuguese company. The contract lasts for nine years, running until December 31, 2019. This contract will allow the use of the new Markdata SA software in Latin America (in countries like Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama, Paraguay, Uruguay, Peru, Puerto Rico, Uruguay) as well as the United States of America.

In the 22^nd, 23^rd and 24^th April 2009, was held in Sesimbra, Portugal, the Eighth International Meeting of Markdata.

This meeting brought together representatives of France, Belgium, Holland, Ukraine, and this year the Latin American countries marked a strong presence with people from different areas of IBOPE Pesquisa de Media from Brazil, Ecuador, Chile, Argentina, Peru, Costa Rica and Mexico.

There were also new faces, a representative of Georgia, Morocco, South Africa and Switzerland.

As in previous years, the reunion had as main objective to introduce the latest market developments of the company in strategic terms, as well as to analyze and discuss realities of each market in order to devise joint strategies for the future.

As of 1_st January 2009 Markdata SA and GfK Telecontrol AG, a Company based in Switzerland, signed an agreement for the non-exclusive distribution and marketing of software for analyzing media developed by Markdata.

This agreement allows GfK Telecontrol AG to present global solutions; electronics and software for analysis and planning for Television and Radio, in potential markets that demand for such solutions.

It will also allow those already associated with GfK Telecontrol AG to benefit from the technology of both companies to meet the needs of their customers.

Through this agreement Markdata aims to expand and foothold in the international market, working with one of the most advanced developments in electronic solutions for audience measurement.

GfK Telecontrol AG is a wholly-owned subsidiary of GfK AG in Nuremberg, Germany – the fifth largest market research company in the world. Domiciled in Switzerland, GfK Telecontrol AG is a good example of “Swiss Quality”: developed by GfK Telecontrol AG itself, both of its products “Telecontrol” and “Mediawatch” – have been in use for 22 years in a total of 28 countries worldwide. Ahead of them all, the Swiss Broadcasting Company has been using Telecontrol since 1985 to monitor TV usage and Radiocontrol or the Mediawatch since 2001 to monitor radio usage. Telecontrol or Mediawatch are also being used in Germany, Austria, Cyprus and many Eastern European and Asian countries such as Rumania, Bulgaria, Armenia, Georgia and India and other countries worldwide to monitor TV and radio consumption.