Jean-Pierre Panzani, 46 years old, already 20 working years for Médiamétrie in charge of the operational marketing of the TV department, big user of Markdata product since 1995.

Karine Bouchet is a Product Manager in charge of softwares commercialized by TV Department of Médiamétrie. Working for 10 years for TV software suppliers.

How do you characterize your market in terms of size and number of customers?

We have more than 600 Markdata Media Workstation users distributed in 45 companies.

How do you characterize your market in terms of customers demand on software?

Our customers ask for a software adaptability and evolution capacities. They want intuitive tools.

In strategic terms, which are the main advantages that you see in working with Markdata?

Rapidity, flexibility, understanding of needs. We both speak the same professional language. We are taking advantage of Markdata's experience on the international market; it allows us to smooth our load of development.

In terms of projects, specific developments, general functionalities in the software, do you ask with frequency for numerous requests for development?

On January 2008, we provided the first version of Markdata Media Workstation and two months later, we had new requests from our customers. We count on Markdata's flexibility and its tools to answer market demands as soon as possible.

What is your assessment in terms of quality and speed of response to these developments?

Markdata meets our requests very quickly; we would simply like Markdata to associate this swiftness with more formal delivery specifications. However, we are making progress in unison.

What is your clients response in relation to the solutions presented by Markdata?

Our customers were waiting for a new version of Telereport. Markdata Media Workstation brings a surplus of functionalities, and our customers greatly appreciate them. However, we have to retain Markdata's strongest asset that made its reputation, that is to say the response time.

As you know Markdata shares with its customers its technology, Markdata Media Framework and Markdata Application Platform, do you consider it cutting-edge technology? Would you use these technologies for ad hoc developments for your customers?

Médiamétrie develops its own informatics services very much Web directed. However, Markdata's evolutions always interest us, especially the future MAP platform.

How do you evaluate the technical assistance of Markdata?

Very good, Markdata answer very quickly to our demands.

Do you think that there is a good communication between you and Markdata?

The only drawback is that we have to communicate in English, otherwise the communication between us is very good and on the level of trade, we do speak the same language.

Would you recommend Markdata products at an international level?

Of course, I would! Markdata has a strong and sound experience on the market of audience surveys. Its products are sufficiently supple to adapt to all kind of issues.

Could you give us feedback of your clients in relation to the satisfaction with the Markdata products?

Not yet, but we are going to lodge a satisfaction survey with our customers.

What is your evaluation of the year of 2008?

Markdata has made tremendous efforts in January for the first Markdata Media Workstation delivery. We are expecting the same commitments for the future evolutions and for all 2009.

What are the projects that on a medium/long term you have in mind with Markdata?

For the coming two years, Médiamétrie is going to upgrade its system of audience measurement so as to be able to follow contents broadcasted on all kind of means and watched anywhere. Our restitution systems will have to integrate these changes on their whole and individually. I think that Markdata, thanks to its international experience, will helps us pass this milestone.