Last week, Markdata had a very successful 3-day international customer meeting in Sesimbra (Portugal). Under the attendees were distributors and customers from all over the world. Some examples were USA, Mexico, Poland, The Netherlands, France, Spain, United Kingdom, Belgium, Czech Republic, Brazil, Colombia,...

New this year was the platform that Markdata created for their distributors and users where the users were able to exchange information. During several sessions, the users gave presentations about their experiences with the Markdata applications.

Some examples:

• Arbitron (USA) gave a presentation about the MMP (a local specialised version from MMW) and its reception in the US Market.
• KMR Software(UK) gave a presentation about the experience from the MMW in the local Market.
• Representatives from Spain, Mexico, Czech Republic and the United Kingdom gave a presentation how they used e-Telereport in their own market.
• adWARE (Belgium) gave a presentation about the web application e-videotrack.

Markdata also announced their product plan for the coming year, demonstrated new versions from their Web based and Desktop applications (Audience, Program Reporting, Adex, Planning and Management tools for several media types) and introduced a new application called PriceGest. PriceGest manages customer information, invoicing and price negotiations from advertising campaigns.

Markdata has just established an agreement with the American Company "Arbitron" to provide software destined to a new system for TV audience measurement in the EEUU (PPM), which is in phase of development. In this contract there are also established some new applications for audience analysis and advertising campaigns planning. This is the Markdata first agreement inside the competitive North-American Market.

Markdata celebrated an agreement with Arbitron to create customized software solutions for the demanding North American market.

In order to provide a better response for central european countries Markdata founded a it's Poland Office.

Markdata celebrated a partnership with Aspemar/Adware to distribute Markdata products in Belgium.