An exclusive interview to Héctor Matus Castellanos, Analysis, Research and Quality Assurance Director of IBOPE AGB México, about Innovation, Projects and Goals.

In the past 12 years, Héctor Matus works at Ibope AGB México as TV Rating Operations Manager and lately as Analysis, Research and Quality Assurance Director. Has given conferences in various events organized by the industry nationally as well as internationally.

Read a full version of this interview.

Marocmétrie (of the Médiamétrie Group) in a partnership with Ciaumed (Centre Interprofessionnel d'Audimétrie Médiatique) launched on the 29^th March in Casablanca the system of Audimetry for Morocco. Markdata Media Workstation was selected as the official software for Morocco, with Markdata becoming also represented in the African continent with the partnership with Mediametrie. Initially the audimetry system will have the contribution of 3.500 people part of a panel of 753 homes.

This unprecedented initiative will make possible for the first not only to evaluate the audiences of the population in Morocco, but also allow a development of the programs and an optimization of the publicity breaks.

SIAR Media expands their business to Uzbekistan, providing people meters devices and Markdata Software Solutions.

Markdata reach an agreement with Metric Line, Médiamétrie Group, to introduce the software in the francophone countries.

Morocco is the first country to receive our solutions.

From 24 to 27 September 2007, at Panama city, on Panama, Ibope media provided the 2_nd Training Phase of the new software for TV data analysis on the Latin America market – the Media Workstation.

On this second phase the representatives of IBOPETIME Costa Rica, IBOPETIME Guatemala and IBOPETIME Panama were present.

The training was given by IBOPE representative João Paulo Castro, who presented the new features of the software which will integrate on a single platform all the solutions of the Telereport software family, adding an innovative and flexible vision.