The main purpose of web-based software is to deliver audience results through the web and answer the questions related to TV audience in a fast, easy and intelligent way. This way, users can access to audience results anytime and from any part of the world, because it’s a web-based software, available in the internet.

Another important advantage of the Markdata Web-based Workstation is the possibility for the users to create their own analyses or modify the existing ones. This is possible because Markdata, under certain conditions, makes the basic development tools available to the clients. This is what we call open software.

With this intuitive platform designed to top managers and specialized technical staff, the user queries are forward to the Markdata Media Framework engine and results are calculated at that moment.

The databases accessed by web-based software are automatically updated every morning when first results are available on the audience database. The queries of the user are passed to the audience engine and the results are generated dynamically. This gives the user the flexibility to create targets; modify time bands and so on.

This is specially remarkable if you notice that some of our competitors offers applications working based on pre-calculated sheets prepared in advance through a very heavy, time consuming and rigid process.

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