An easy to use module that allows us to simulate the performance of a future monthly programming grid. It necessary just few steps to start with the strategical decision process:

• Create a Monthly Programming Grid
• Import TV Rating Data
• Evaluate Estimated Shares
• Report Grid Performance
• Re evaluate based a real audience results

Some Features

Schedule Grid Tabulation

This module is a Data Entry that allows introducing the programs for the future monthly grid. In this step the customer can define the share that he forecast for each program and identify each event with his respective color.

Schedule Grid Results Forecasted

Once define the monthly grid events and after do the necessary adjustment with the audience editor, the Schedule Grid Results sheet will show the final Grid Forecasted. This grid will be compare each day with the accumulation of the month in order to do the tracking of the programs performance and try to achieve the goals of the channel.

Reporting module

This module allows to do several reports with several organization methods to obtain the deviation between the forecasted data and real data. The customer can identify easily and quickly what are the events that are not reaching the value forecasted in order to define new strategies to achieve the goals.

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