As result of modular and real integration Markdata Philosophy, was possible to design a group a tools that will allow the analysis of program content. Create reports and generate content performance curves. Ideal for Magazine, news or any program that has diverse content.

The procedure is so simple because we can manage the creation of external daily databases that can be consulted in anytime, crossing the content information with the overnight data.

Some Features

Data Entry Module

Manually we can input and edit a program’s content on a minute to minute basis including presenters, guest, interviews, etc…

We can define the different parts of the program using different colors, identifying the level of themes.

For each part or program section we can define the guest, presenters or interviewers manually or form a database created previously.

We can save the content and integrate this information with the rest of Markdata Media Workstation reporting tool structure.

Curve Contend Graphic

The Curve module analyze the performance of your program identifying over the graphic the program section, news, contends, comments and participants to understand better the behavior of the audience.

The Module allows to compare two programs showing the contends of both to identify the best and worst sections taking in consideration the themes and guest and collaborators that are participating.

We can produce an output that allows an intuitive and graphical analysis of the program performance.

So in this way we can know the performance of the program when some guest or interviewers are participating depending of the program section or theme that are addressed in anytime.

Report with Contends

The powerful of Markdata Media Workstation allows to combine this external database created by the customers with the rest of modules of the Software.

For instance we can do a top of presenters in order to see what is the most popular, how many seconds of exposure have each one or what the target group nearer the presenter is.

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