Using the image information processed by Markdata Media Workstation the customers can create a database measuring exposure of non-monitored events (product placement) during the emission of a television event.

This module is focused to TV Broadcasters, Advertisers, Political Partiers, Public Personalities and Institutions like Football Clubs, Cultural Organizations etc…

Publicity visible during the transmission of football game

Moving publicity inside program

Visibility of an interviewed personality

In MMW Preview watch the moments where product is exposed, classify it and save into VOB database.

Once create the classification or database, Markdata Media Workstation allows analyzing the visibility and exposure of product, seeing the coverage that the brand reached during the event, illustrating the audience profile and investment of the campaign.

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