The information provided by this software allows you to answer in an effective and objective way to the following questions:

• How many advertisements were broadcasted or published, in what channels, radio stations or publications and how much did they cost?
• How are competitors making their investments in each media?
• What are the particular features of the advertisements?
• In what type of publications or media vehicle is made the highest investment?
• What is the advertising revenue in a certain support and how its distribution is made through the different publications?

This service provides daily or weekly information (depending of the media) regarding advertising investments. The databases are easily consulted and supported by the efficient Markdata Media Workstation with an user friendly interface and powerful reporting engine.

This software enables you not only to control advertising expenditure on television but also to analyze efficiency for each advertisement through the relation Cost/Audience. Therefore it’s an important tool to advertising campaigns management, decreasing the decision’s process risk regarding this type of investments.

Benchmark Analysis on product “Mobile Communications”- Comparison on competitive campaigns (Grp’s & Investment) across Channels and Weeks

Post - Evaluation Analysis - Analyze the Coverage, Effective Coverage and OTS obtained by the spots campaign. Split the Campaign in waves

Analyze the spread of Investment and number of occurrences made on each media for your campaign. Compare it with the results of competitive products

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