Advisor is a strategically optimizer that decision-makers inside Agencies or Media-Buyers will use to simulate/investigate different planning scenarios based on the Budget they have and/or the coverage/Grp’s they need.

With Advisor they can quickly get answers to questions such as:

• How should the planned campaigns be dispersed among channels, day parts, weeks, etc to retrieve the overall objectives of Grp’s, Coverage, Budget and Ins?
• How much of the Budget should be invested in Prime-Time and in Off-Prime to reach desired Grp’s?
• How different will it be a campaign more concentrated in few channels (for getting higher discounts) from a more spread one in terms of achieved coverage?
• How much Budget is needed to achieve a certain amount of Grp’s or Coverage?

So with Advisor these decision-makers obtain the best Strategy to be applied for their future Campaign plans and pass it on to the tactical planning.

Back