E-telereport.com is the first application of the new generation of web-based software applications developed by Markdata is a very intuitive tool for audience analysis, designed to top managers and specialized technical staff, whose goal is to observe audience results without wasting too much time.

The increase value of e-telereport.com is based on delivering television audience information in an easy, fast and intelligent way, using coded colors and the correspondent images for the analyzed periods. Among other analysis, the user is able to perform programs tops, audience graphics and broadcasted images compared with the respective audiences.

E-telereport.com enables the user to define standard reports that can be received in a daily basis by email or mobile phone. The e-telereport.com databases are automatically updated; therefore the client does not have extra work. The site can be configured and personalized (exclusive web address) for each client, introducing the client’s logotype or for example, creating exclusive day parts.

Some of its analysis are:

• Daily analysis
• Grid analysis
• Time Periods
• Program Analysis

Some Features

Daily Audience

Daily Audience allows you to analyze audience data for each channel, in the selected date for each channel and compare it with the registered values of the same day of the previous week and the Season average for that weekday. The color system that is used allows to immediately see if the audience values are above (green) or bellow (red) the Season average +/- the standard deviation. The flag symbol identifies the leading channel, the one with the highest audience value. For each audience value, there is a chart comparing values of the present day, with the ones registered in the same day of the previous week and the season average.

Time Bands

This analysis allows you to see rat% and shr% values for the selected time periods that you selected. When you choose this analysis, E-telereport.com will open a window similar to the one at the left, where the user must define the time period you want to analyze and the split of that period. You will be able to see images for each period.

Grid

This analysis displays all the broadcasted programs by the selected channels, with information concerning audience values - rat%, shr% and rat# - beginning hour and length. It also presents the average values for rat% and shr% for each channel. When you click over the channels logotype, you will open the Programs Grid that is exclusive to this channel. The blue shadow indicates the leading channel, the one with the highest share value for that time period.

Program Evolution

When you click over some program, E-Telereport.com will display detailed information about the selected program, such as the rating graph for all channels, from 5 minutes before program starts until 5 minutes after the program ends. The table under the graph presents audience data by targets of the selected. When you click on Evolution, E-telereport.com displays the audience evolution of that program during all days it was broadcasted, for the selected target. Click over one of these dates to see the audience graph for the selected broadcast.

Program Highlights

Daily Program Highlights displays the programs from each channel whose best/worst rating/share of the season was reached in that day. The green and red symbols indicate programs with the best or worst rating or share of the season, respectively. To deeply analyze any of these programs, you just have to click over their name.

Daily Top

This analysis will give you the 50 programs that had the highest rating values in the selected day. If you click on the program’s name, you will obtain detailed information about the selected program. If you click on the Channel’s logotype, you will obtain its Daily Top. Next figure shows you an example with detailed information of the program “EURO 2008 - 1ª FASE - SUIÇA X PORTUGAL” on the top.

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