The e-videotrack is a powerful tool providing to TV Stations, Ad Agencies, Advertisers and Media Buyer Agency’s information for evaluation, control and analysis of the advertising expenditure and audiences on TV.

E-videotrack was developed like a Web-based analysis and reporting tool for Advertiser Managers and Staff Manager. The main purpose is to deliver TV advertising data and images through the Web and you will be able to extract all information from a Database where spots and audiences are connected.

Therefore you’ll have information about each spot that was broadcasted on specified day. This is a very flexible application where you can optimize your search, by targets, spots, brands and many other features giving you the possibility to create and adapt your own outputs.

Some Features

Competition Module

Analyze the positioning of competing brands in the same period that our brand. In this way we can know how many spots were broadcast on different days, their durations and GPRS obtained. In this way we can measure the effectiveness of our advertising campaign comparing with the results of our competitors.

Creativity Module

The module allows to know the different creativities that a brand or product can be used in different campaign. We can know the spots distribution by channels as well the audience scores in each wave. Each creativity is defined with a complete classification like Advertiser, Media Agency, Category, Brand, etc...

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